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Osnaživanje, stil i inspiracija spajaju se u svakom izdanju našeg magazina.
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January 26, 2026
Skincare trends are constantly evolving. In 2026, healthy skin has become the ultimate priority: we are seeking personalized routines and replacing quick fixes with active ingredients that deliver long-term results. The cosmetic ingredients that deserve your full attention this year are…
The overarching beauty trend for 2026 is undoubtedly minimalist, intelligent skincare, tailored to individual needs. To achieve this, we’ll increasingly rely on AI, diagnostic tools and measuring devices — yet the essence remains the same: choosing the right active ingredient. What excites us most about the year ahead is that it doesn’t spotlight ingredients with instant, short-lived effects, but rather those that promise healthier, more resilient skin over time.
While some staples are here to stay (can you imagine a routine without vitamin C, SPF or retinol?), it’s clear that our beauty rituals are about to evolve — for the better. Below, we bring you an overview of the most important skincare ingredients to watch this year.
Exosomes are microscopic vesicles that cells naturally produce and use to communicate with one another. These tiny structures transport proteins, lipids, RNA and other signals essential for cellular metabolism and function. In the world of beauty, one specific group is of particular interest: exosomes that carry regenerative signals capable of stimulating skin renewal.
In skincare, exosomes are used to promote skin regeneration, improve texture and elasticity, and enhance hydration. They are considered among the most innovative and effective ingredients currently available.
Who are they for?
Exosomes are recommended for those seeking anti-ageing benefits, including reduced wrinkles, improved tone and smoother skin texture.
Possible side effects:
Adverse reactions are generally mild and may include temporary redness, tingling or irritation, especially when first introduced into a routine.
PDRN is a DNA fragment most commonly derived from salmon cells, whose structure closely resembles human DNA. It has become a viral trend in K-beauty and global skincare thanks to its deep regenerative effects without the aggressiveness of traditional retinoids. Its popularity continues to grow as it is increasingly combined with other biotechnological ingredients.
PDRN activates signaling pathways involved in tissue regeneration, which is why it is used to stimulate collagen and elastin production, improve elasticity, even out skin tone and boost hydration.
Who is it for?
PDRN is particularly suitable for mature skin.
Possible side effects:
In topical formulations, PDRN is generally well tolerated and rarely causes adverse effects. However, depending on concentration and formulation, some users may experience mild tingling or a feeling of tightness.
NAD+ is a coenzyme found in every cell of the body and is considered essential for cellular metabolism, energy production, DNA repair and protection against oxidative stress. In skincare formulations, it is used to support rejuvenation by improving skin tone, revitalizing the complexion and promoting a more even appearance.
Who is it for?
NAD+ is recommended for more mature skin that has begun to lose elasticity.
Possible side effects:
NAD+ and its precursors — including the widely used niacinamide — are generally well tolerated. Irritation or redness is rare and typically depends on the overall formulation and accompanying ingredients.
Beta-glucan is a natural polysaccharide (a complex sugar) found in oats, mushrooms, algae and certain bacteria. It is known for its powerful anti-inflammatory, antioxidant and hydrating properties.
In skincare, beta-glucan is used to soothe irritation, strengthen the skin barrier, retain moisture and support the skin’s immune response.
Who is it for?
It’s an excellent choice for sensitive, irritated or dehydrated skin, as well as skin prone to dermatitis.
Possible side effects:
Beta-glucan is considered extremely gentle and safe, with minimal risk of irritation. It can even be used alongside more potent actives such as vitamin C or retinol to help reduce potential irritation.
Ectoin is a uniquely structured molecule that microorganisms use to survive extreme conditions such as dryness and high temperatures. In skincare, it forms a protective shield that helps hydrate and defend the skin.
Its primary role is to strengthen the skin barrier, reduce inflammation and irritation, and protect against environmental stressors including pollution, UV radiation and blue light. In short: deep hydration and soothing care.
Who is it for?
Ectoin is ideal for sensitive, irritated or dehydrated skin.
Possible side effects:
Most people tolerate ectoin very well due to its gentle nature. However, if you have extremely sensitive skin, it’s best to perform a patch test before use.
Photo: Polina Kovaleva / Pexels.com
