Osnaživanje, stil i inspiracija spajaju se u svakom izdanju našeg magazina.
|
March 24, 2026

New-collar jobs are reshaping the rules of the labor market: skills and experience are becoming more important than formal degrees, opening up new, flexible career paths. Even more importantly—they create space for a better work-life balance. But how?
New-collar jobs refer to roles that prioritize skills, hands-on experience, and training over traditional academic qualifications. The term isn’t new—it has been present in the job market for over a decade. It was coined by Ginni Rometty in 2016 as a response to the growing demand in the tech sector for workers with diverse, practical skill sets—roles for which formal education pathways didn’t yet exist. At that point, it became clear: while a degree still carries weight and can signal competence, it is no longer decisive. These roles are most common in IT, healthcare, and marketing. Employers are increasingly focused on practical skills, technical knowledge, real-world experience, and soft skills like problem-solving, communication, and a willingness to continuously learn.
Why New-Collar Jobs Are on the Rise
Hiring based solely on academic degrees is no longer effective and often leads to a lack of practical skills. More and more companies are recognizing this. A study of the U.S. job market found that in 2025, as many as 59% of employers prioritized skills over formal education. Degrees now rank only fourth in importance—behind experience, hands-on practice, and professional certifications.
One of the key drivers of this shift is the rise of artificial intelligence and automation across many industries. On one hand, these technologies are eliminating routine tasks such as data entry or basic customer support, leading to the disappearance of some entry-level office roles. On the other hand, they are creating entirely new professions—AI trainers, AI ethics specialists, health-tech experts, and prompt engineers—at such speed that traditional education simply cannot keep up.
Future employees—members of Gen Z and Generation Alpha—are also redefining priorities. Higher education is expensive and no longer the only path to a stable career. Instead of investing years and significant money into degrees, young people are focusing on developing concrete skills, earning certifications, and proving themselves directly in the workplace. Remote work further accelerates this trend: when you work online, what matters most is what you can do—not what diploma you hold.
While technology, IT, healthcare, marketing, and cybersecurity dominate the new-collar landscape, opportunities in this category are practically limitless. Some of the most in-demand roles include:
Project manager
Medical assistant
Technical support specialist
Mortgage advisor
Graphic designer
Digital marketer
Field service engineer
Remote sales development representative
Web designer
IT support specialist
UX research assistant
Administrative coordinator
Pharmacy technician
Software developer
E-commerce operations associate
Social media assistant
Cybersecurity administrator
Video production assistant
Is This Career Path Right for You—and How to Build It
New-collar jobs offer a wide range of opportunities, but they tend to suit specific profiles. They are ideal for those who don’t prioritize traditional career ladders, who are comfortable with change and uncertainty, and who value flexibility and work-life balance above rigid job security.
Because these roles often allow remote or hybrid work, they are especially attractive to people living in areas with limited job markets, as well as those balancing family responsibilities with the need for stable income.
If you want to start a new-collar career, begin by identifying the role that interests you. From there, build the necessary qualifications. Assess the skills you already have from previous experience and upgrade them, then acquire new ones relevant to your chosen field. This can be done through short-term training programs, certifications, online courses, and similar learning formats.
At the same time, build a strong portfolio that showcases your work and clearly communicates your abilities to potential employers. Include materials such as written work, problem-solving case studies, test projects, or simulated campaigns. Freelance work, internships, or volunteering at industry events can help you gain practical experience and create tangible portfolio pieces.
As with any career shift, networking is essential. Informational interviews can help you refine your direction, while building professional connections can open doors to support, recommendations, and new opportunities.
Photo: Pexels.com

